In 2016, Fragonard celebrated its 90th anniversary, and I discovered its eau de toilette Belle Chérie, a gift from a sweet friend. Belle Chérie its “a bouquet of flowers, fruits, and wood to celebrate this carefree fragrance. A top note of tangerine and star fruit, a middle note of jasmine, heliotrope and lily-of-the-valley and a back note of sandalwood, tonka bean and vanilla”. I have always preferred bergamot, cedar wood and ginger fragrances, seem to suit the summer. eau de toilette BelIe Chérie is warming on a cold morning, so it seems to suit me in the winter. I don’t know if I’m carefree but this Eau de Toilette helps me to be less speedy!
TESTED FOR YOU : Eau de Toilette Belle Chérie
Label BBR since September 2017 – and confirmed by the company (thanks 😉 )
Manufactured at Grasse (06)
Shops : In France and in Italy
Website (e-shopping available) : www.fragonard.com
Outlet : yes
Company profile :
It was shortly before the First World War that Eugène Fuchs decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera’s charms. Parfumerie Fragonard was opened in 1926. Eugène Fuchs chose to name it after the famous Grasse-born painter, Jean-Honoré Fragonard (1732-1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts.
This spirit has been loyally maintained by the three succeeding generations who have run and are still running the company. At their instigation, new production plants and sales outlets have opened in Grasse, Eze and also Paris.
It was under the leadership of Jean-Francois Costa that the Parfumerie Fragonard went through a rapid expansion and modernisation. As an avid art collector during the 1970’s he amassed a large and unique collection of antique perfume related items that has both enriched the Fragonard and given the town of Grasse a new cultural dimension.
Today, Jean-François Costa’s daughters, Agnès and Françoise preside over the perfumery’s destiny.
Official website Photo